← back to home






██╗ ██╗ █████╗ ██╗ ███████╗███████╗██████╗ ██║ ██║ ██╔══██╗ ██║ ██╔════╝██╔════╝██╔══██╗ ██║ █╗ ██║ ███████║ ██║ █████╗ █████╗ ██║ ██║ ██║███╗██║ ██╔══██║ ██║ ██╔══╝ ██╔══╝ ██║ ██║ ╚███╔███╔╝ ██║ ██║ ███████╗███████╗███████╗██████╔╝ ╚══╝╚══╝ ╚═╝ ╚═╝ ╚══════╝╚══════╝╚══════╝╚═════╝
problem solver · product builder · strategy to execution
resume.mdpersonal dossier
$ cat about.txt
I build products, lead teams, and turn strategy into execution.
I solve hard problems. Whether it's building AI-powered products, leading data science teams, or launching new departments from zero — I move from idea to shipped outcome. I've built people analytics platforms, predictive dashboards, AI capabilities, and transformation frameworks across 20+ organizations.
My work sits where innovation meets execution: designing products people actually use, leading cross-functional teams, and deploying data-driven strategies that create measurable impact. I don't just consult — I build, ship, and iterate.
products built
10+
organizations impacted
20+
hackathon wins
3
approach
build × ship × iterate
$ tree ./experience
./experience
├── [2025 - present] Elm Company (PIF subsidiary)
│ └── Culture & Employee Experience Lead
│ Built and shipped an AI product that saved SAR 1M+ and cut ticket volume by 48%. Leading EX for ~7,000 employees. Driving M&A integration across ~3,000 employees — building the playbooks, teams, and systems from scratch.
├── [2023 - 2025] Elm Company
│ └── Culture & Employee Experience Consultant
│ Built people analytics dashboards, prediction models, and AI capability programs. Led a data science team to deliver workforce insights and launched multiple internal products from zero.
├── [2022 - 2023] Baseqat Arabia Consulting
│ └── Consultant & Business Analyst
│ Shipped 15+ transformation projects for STC Group, Mobily, SANS, and GEA. Built strategy execution frameworks, led cross-functional teams, and delivered data-driven solutions end-to-end.
└── [2021 - 2022] Freelance & partner-led engagements
└── Independent Consultant (SME)
Built Power BI dashboards and analytics products for RCJY. Authored operations systems for SSC/HRSD. Solved complex process problems with data-first approaches.
Skills
product buildingai & ml productspeople analyticspredictive dashboardsstrategy executionteam leadershippython & automationdata sciencepower biproblem solvingdigital transformationinnovation
Certifications

PMP
PMI-RMP

Prosci

Lean Six Sigma

McKinsey Forward

MBA (in progress)
UIUC Gies College of Business

BE Mechanical Engineering
University of Jeddah
🌍
Arabic + English
Bilingual Fluency