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head of people analytics & research · transformation consultant
resume.mdpersonal dossier
$ cat about.txt
I turn enterprise people data into decisions, predictive intelligence, and measurable impact.
I lead People Analytics & Research at Elm Company, where I am building an AI-enabled People Lab that turns fragmented enterprise data into scalable intelligence for better decisions.
Across 20+ organizations in MENA, I have led AI-driven HR products, M&A integrations, culture and employee-experience transformations, and operating-model work. My focus is practical: connect the data, clarify the decision, and build systems that create measurable impact.
I am a certified PMP®, PMI-RMP®, and Prosci® practitioner, and I am completing an MBA at the University of Illinois Urbana-Champaign's Gies College of Business.
organizations impacted
20+
employees in scope
~7,000
value delivered
SAR 1M+
hackathon podiums
3
$ tree ./experience
./experience
├── [Jun 2026 - present] Elm Company (PIF subsidiary)
│ └── Manager, People Lab (Head of People Analytics & Research)
│ Leading Elm's People Analytics & Research function and the People Lab mandate: a centralized, AI-enabled data platform that connects enterprise people data, predictive intelligence, organizational research, culture, and employee experience to business decisions.
├── [Apr 2026 - Jun 2026] Elm Company (PIF subsidiary)
│ └── People Lab Lead (People Analytics & Research)
│ Built the foundation for a centralized People Lab, unifying scattered data into a scalable decision engine. Developed predictive analytics for burnout, turnover, and engagement risk; established university research partnerships; and moved culture and EX toward evidence-backed strategy.
├── [May 2025 - Apr 2026] Elm Company (PIF subsidiary)
│ └── Culture & Employee Experience Assistant Manager
│ Led culture, engagement, change, and IP governance across Elm and its subsidiaries, shaping the experience of approximately 7,000 employees. Led the HR workstream of the Elm-Thiqah merger for approximately 3,000 employees and managed Najd 2.0 as it moved from an internal AI solution to a sellable product after reducing HR tickets by 48%.
├── [Oct 2023 - May 2025] Elm Company (PIF subsidiary)
│ └── Culture & Employee Experience Consultant
│ Directed Najd, Elm's first fully Saudi, on-premise AI HR assistant integrated with Microsoft Teams and powered by RAG. The internally built product saved approximately SAR 1 million and became a marketable solution. Also designed the M&A playbook and due-diligence framework, refined values and competencies, and improved employee-experience journeys.
├── [Sep 2023 - Oct 2023] Baseqat Arabia Consulting
│ └── Consultant
│ Led Denison organizational-culture work across MENA, leadership-competency assessments for major Saudi clients, process and experience improvements, business development, and stakeholder relationships.
├── [Jul 2022 - Jul 2023] Baseqat Arabia Consulting
│ └── Business Analyst
│ Delivered 15+ culture-transformation projects for organizations including STC Group, Mobily, SANS, and GEA with Denison Consulting. Designed change plans, HR strategy and operating models, competency frameworks, process architecture, client journeys, CRM operations, and the end-to-end sales cycle.
├── [Jan 2020 - Jul 2022] Naf3 Training Company
│ └── Training Coordinator
│ Led the development, delivery, and evaluation of training programs. Standardized training processes, introduced outcome measurement, and designed workflows aligned with organizational goals.
└── [May 2021 - Aug 2021] Jeddah Municipality
└── Mechanical Engineering Intern
Designed an FM200 fire-suppression system for an Al-Salam station facility and followed delivery progress for the Al-Asala rainwater-drainage project and Al-Salam station.
$ tree ./advisory-engagements
./advisory-engagements
├── [Nov 2024 - Jan 2025] Cornerstone Consulting
│ └── Senior Consultant (SME)
│ Created an interactive operations manual for the Sectoral Skills Councils initiative under HRSD and resolved workflow bottlenecks to improve implementation speed and organizational output.
└── [Jan 2024 - Dec 2024] HR Leaders Consulting & Baseqat Arabia Consulting
└── Senior Consultant (SME)
Built a Power BI turnover dashboard for the Royal Commission for Jubail and Yanbu across four cities, contributed to manpower planning, and advised strategic projects on process optimization and cultural transformation.
Hackathon achievements
3rd place
Elm Hackathon
Led a team that built an AI platform simplifying airport car-rental processes.
3rd place
Emdad Hackathon
Built Khadom, an AI chatbot that automates ERP system requests.
1st place
Consultants Hackathon (Baseqat)
Built an application that automates technical and financial proposal creation.
Skills
people analyticspredictive analyticsorganizational researchproject managementorganizational culturechange managementdigital transformationai integrationpythondata analysispower biproblem solvingbusiness developmentprocess optimizationstakeholder managementadvanced excel & powerpoint
Certifications
PMP
Project Management Professional
PMI-RMP
Risk Management Professional
Prosci
Certified Change Practitioner
DCCL
Denison
Certified Change Culture Leader
ECS
ECS
Occupational Safety and Health Administration
Lean Six Sigma
Green Belt - Kaizen Institute Global
UIUC
Strategic Innovation
University of Illinois
DBS
Design-Led Strategy
Sydney Business School
McKinsey Forward
McKinsey & Company
MISK
Misk Startup School
Misk Entrepreneurship
MBA (in progress)
UIUC Gies College of Business · May 2025 - Jan 2028
BE Mechanical Engineering
University of Jeddah
🌍
Arabic + English
Bilingual Fluency